Help Us Raise Funds for St. Jude!

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Join us at our West Elm Pop Ups and help raise funds to find cures for childhood cancer and other life-threatening diseases! For the third consecutive year, as part of our mission to give back, we’ll be donating a percentage of our pop-up sales proceeds in October and November to St. Jude Children’s Research Hospital, one of West Elm’s charity partners. “No More Chemo” parties are held when a young St. Jude cancer patient finishes chemotherapy treatments. Let’s help them have more of these celebrations going forward! See you soon!

Thank you Chef Jose Andres & World Central Kitchen! 

Thank you for all that you do Chef Jose Andres & World Central Kitchen! Please keep up the valuable work. You and your team are greatly appreciated! 

Thanks West Elm DUMBO!

Thanks West Elm DUMBO for your hospitality and your continued partnership! We appreciate all that you do! And, our final donations to St. Jude are in! We’re so grateful for all our NS Fans for your support and we look forward to seeing you during the holidays! 💕💕💕

It’s cold outside but it’ll be warm inside at West Elm Chelsea!

That’s where we’ll be this Saturday from 12pm to 5pm! Join us and help raise funds for St. Jude to find cures for childhood cancer and other life-threatening diseases. See you there!

It’s beginning to look a lot like the holidays!!!

And, our weekend popup festivities continue with West Elm Broadway this Saturday and Sunday! Come help us spread cheer as we will be donating a percentage of our sales proceeds to St. Jude Children’s Research Hospital to help raise funds to find cures for childhood cancer and other life-threatening diseases. See you soon!

West Elm DUMBO here we come!!!

On Sunday, Oct. 21st, our Pampering Station will be in West Elm in DUMBO, Brooklyn (2 Main Street, from 12pm to 5pm), so come by and help raise funds to find cures for childhood cancer and other life-threatening diseases. As part of our mission to give back, we’ll be donating a percentage of our popup sales proceeds to St. Jude Children’s Research Hospital. See you soon!

Join us at Williams-Sonoma Home in Chelsea this weekend!

‘No More Chemo’ parties are held when a young St. Jude cancer patient finishes chemotherapy treatments. Let’s help them have more of these celebrations going forward! Join us at Williams-Sonoma Home in Chelsea this Saturday and Sunday from 12pm to 5pm and help raise funds to find cures for childhood cancer and other life-threatening diseases. As part of our mission to give back, we’ll be donating a percentage of our popup sales proceeds to St. Jude Children’s Research Hospital.

Our Collaboration with Williams-Sonoma’s Family for St. Jude…

This is a special time of the year when, once again, we’ll be donating a percentage of our sales proceeds to St. Jude Children’s Research Hospital with every popup at Williams-Sonoma’s family of stores through the coming holidays. Beginning this weekend at Pottery Barn Broadway, join us this Saturday and Sunday from 12pm-5pm and help raise funds to find cures for childhood cancer and other life-threatening diseases. We look forward to seeing you!

[MOMPRENEUR SERIES] Featuring Igicom, LLC Co-Founder Serena Reisner

This Mother’s Day, we’re taking the opportunity to recognize some Mompreneurs that we’ve met along our journey. Somehow, they find a way to balance their entrepreneurial workload while being full-time Moms. We’ll be introducing them to you throughout this Mother’s Day weekend and we asked them to share some tips for fellow Mompreneurs.

********************************************************************************** We’ve known Serena for years and we’ve always admired Serena for her dedication to her businesses and to her children. Serena’s calm and humble nature lends well to her ability to manage her busy schedule, her daughter’s modeling career, and her son’s booming career as a chef. We see the same kindness and sincerity in her children as we do in Serena, so we know she’s doing some thing right.

serena_with_the_kidsIntroducing: Serena of Igicom, LLC.

Q: Please describe your business.

A: I run an Internet applications design and development company.

Q: How long have you been running your business?

A: 22 years

Q: What inspired you to start your business?

A: I initially started freelancing and the business expanded.

Q: How do you balance the responsibilities of being a Mom and running your business?

A: I run my business with my husband and the teamwork allows me the flexibility for being a Mom–working from home, scheduling meetings and conference calls, attending school events and cooking with my kids. I’ve been involved on my kids’ school PTAs for a few years and also have the flexibility to schedule meetings at work that generally can be while the kids are in school.

Q: For current and future Mompreneurs, what advice would you give them?

A. I think running your own business can often allow you to set your own schedule. Even if you have to take your work with you (either on vacation or to the playground), it still allows you time to be a Mom and balance both. Fortunately, the kids grew up understanding this, and we’re still able to travel and spend time together. Now that the kids are in their tweens/teens, their schedules are becoming busier but we always have dinner together.

Q: What’s your secret to staying healthy and beautiful?

A: It’s important to stay healthy. I try to eat a balanced diet and work out with a personal trainer three times a week during the work day, so that I can have more time with my family in the evenings and weekends.

Learn more about Serena and her work by following her at:

Special thanks to Serena! We’re grateful that you’re part of our journey! 

At West Elm in DUMBO..this is where it all began.

Tomorrow marks exactly one year from when we first popped up at their beautiful new venue. Thank you West Elm DUMBO for partnering with us! You’ve made our journey even more amazing!

Our Pampering Station will be set up at West Elm DUMBO tomorrow, Sunday, November 19th, from 12pm to 5pm..just in time before our December holiday season begins. So, come by, grab a cup of coffee from Brooklyn Roasting Company and shop West Elm‘s wonderful selection of home decor and gifts for the holidays. And, we’ll have our skin care treats ready to help your skin stay moisturized and protected this Winter season. We’ll see you tomorrow!

And, in collaboration with West Elm LOCAL, we’ll be donating a percentage of our sales proceeds from our Pop Ups to St. Jude Children’s Research Hospital to help find cures for childhood cancer and other life-threatening diseases. Thanks for your support!

Fast Forward to the end of the evening when we were so excited to present our first donation for St. Jude to West Elm DUMBO ! Such an amazing year it has been so far and we look forward to seeing you again soon! Our best wishes to you for a wonderful holiday season!

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