Supporting and Rebuilding Local Small Businesses

It’s still the season for giving! So beginning today until Sunday, February 21st, 100% of our Fabric Face Mask sales * will be donated to Welcome to Chinatown ‘s Longevity Fund. This upcoming Lunar New Year begins on Friday, February 12th as we welcome the year of the Ox, characteristics of which are diligence, dependability, strength and determination. That’s like the Chinatown we know. Let’s help provide critical resources to local small businesses to preserve and rebuild the community together ❤️

Please share and help us spread the word ❤️!

* We continue to sew and donate fabric face masks for essential workers ❤️

We’re proud to support St. Jude Children’s Research Hospital

On this Giving Tuesday, we’re proud to support St. Jude Children’s Research Hospital for the fourth consecutive year. Our donations help to fund essential research to find cures for childhood cancer and other life-threatening diseases. “No More Chemo” parties are held when a young St. Jude cancer patient finishes chemotherapy treatments. Let’s help them have more of these celebrations.

Thanks West Elm DUMBO!

Thanks West Elm DUMBO for your hospitality and your continued partnership! We appreciate all that you do! And, our final donations to St. Jude are in! We’re so grateful for all our NS Fans for your support and we look forward to seeing you during the holidays! 💕💕💕

It’s cold outside but it’ll be warm inside at West Elm Chelsea!

That’s where we’ll be this Saturday from 12pm to 5pm! Join us and help raise funds for St. Jude to find cures for childhood cancer and other life-threatening diseases. See you there!

It’s beginning to look a lot like the holidays!!!

And, our weekend popup festivities continue with West Elm Broadway this Saturday and Sunday! Come help us spread cheer as we will be donating a percentage of our sales proceeds to St. Jude Children’s Research Hospital to help raise funds to find cures for childhood cancer and other life-threatening diseases. See you soon!

West Elm DUMBO here we come!!!

On Sunday, Oct. 21st, our Pampering Station will be in West Elm in DUMBO, Brooklyn (2 Main Street, from 12pm to 5pm), so come by and help raise funds to find cures for childhood cancer and other life-threatening diseases. As part of our mission to give back, we’ll be donating a percentage of our popup sales proceeds to St. Jude Children’s Research Hospital. See you soon!

Join us at Williams-Sonoma Home in Chelsea this weekend!

‘No More Chemo’ parties are held when a young St. Jude cancer patient finishes chemotherapy treatments. Let’s help them have more of these celebrations going forward! Join us at Williams-Sonoma Home in Chelsea this Saturday and Sunday from 12pm to 5pm and help raise funds to find cures for childhood cancer and other life-threatening diseases. As part of our mission to give back, we’ll be donating a percentage of our popup sales proceeds to St. Jude Children’s Research Hospital.

Our Collaboration with Williams-Sonoma’s Family for St. Jude…

This is a special time of the year when, once again, we’ll be donating a percentage of our sales proceeds to St. Jude Children’s Research Hospital with every popup at Williams-Sonoma’s family of stores through the coming holidays. Beginning this weekend at Pottery Barn Broadway, join us this Saturday and Sunday from 12pm-5pm and help raise funds to find cures for childhood cancer and other life-threatening diseases. We look forward to seeing you!

[MOMPRENEUR SERIES] Featuring Block Printer Neena Litton

This Mother’s Day, we’re taking the opportunity to recognize some Mompreneurs that we’ve met along our journey. Somehow, they find a way to balance their entrepreneurial workload while being full-time Moms. We’ll be introducing them to you throughout this Mother’s Day weekend and we asked them to share some tips for fellow Mompreneurs.

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We got to know Neena through her business first as we noticed the precision and detail that is required to carve an intricate pattern into a soft block for blockprinting. It takes discipline and patience. This same patient approach we see evident in Neena’s parenting style by including her kids in her daily activities which is wonderful since we know that a family that works and plays together forms an everlasting bond.


kaibelle family.jpgIntroducing:
 Neena of Kaibelle

Q: Please describe your business.

A:  I blockprint onto responsibly-sourced stationery, bags, and home wares. Basically, I come up with a design, hand-carve it into a soft block, and then print each item by hand.

Q: How long have you been running your business?

A: Three years

Q: What inspired you to start your business?

A: My daughter! When she was six months old, I realized that I wanted to continue staying home with her, but it was clear that I also needed to do something that was entirely my own in order to feel more balanced. Starting a creative business had always been a quiet dream of mine, and I knew that blockprinting was a medium I wanted to explore after taking a class at Brooklyn Brainery. Ultimately, it was the need to find my own balance in motherhood, and wanting to show my daughter by example that she should follow her passions, that inspired me to take those first steps.

Q: How do you balance the responsibilities of being a Mom and running your business?

A: Well, now that I have two little ones, I’m trying to figure it out all over again! Just when I had established a workable rhythm and balance with my daughter, I became pregnant with my son.

When it was just the two of us at home during the day, I tried to make kaibelle “ours” as much as possible. If I needed to sketch, we each drew in our respective notebooks. When she was learning colors, she helped me pull the colors of ink I needed for each printing session. And when it was time to ship orders, she would get so giddy for our stroller walks to our old Brooklyn post office. Since we had our second child last year and moved to Montclair, I am grateful to have a reliable postal carrier who picks up packages from our doorstep.

Truth be told, it’s a major juggling act. On a good day, I hustle to get organized when they are happily playing in the morning, so that I can print while they are napping in the afternoon. When I have any surplus of energy in the evenings after the kids are in bed, I’ll work on sketching a design or carving a block. Other days, I may let go of the things I wanted to accomplish so I can be present with my family. After all, being home with them while they are young was one of my primary reasons for building a business where I can be flexible with my time and focus.

kaibelle tea towel.jpg

Q: For current and future Mompreneurs, what advice would you give them?

A. Get creative and include your kids whenever possible! Sure, things may take twice as long, but your tasks will still get done and you’ll gain some cherished time together. I’ve found that the more I trust my kids, the more they surprise me with what they can handle and accomplish. And of course, do all of the harder things while they sleep!

It’s also incredibly important to allow yourself a little grace. We live in a day and age where it’s easy to become hypercritical of ourselves, juggling too many responsibilities but feeling like we’re not handling any of them particularly well. Just keep working in whatever ways you can, and trust that momentum will build over time.

Q: What’s your secret to staying healthy and beautiful?

A: I don’t have any secrets, per se, but what works for me is often whatever is simplest! I’m a believer of “pay the farmer now or pay the doctor later” — I make an effort to eat a lot of good, whole foods that are in season, sustainably-sourced, and grown by local farmers. I’ve also found that living in walkable towns and cities for over 20 years has contributed to my overall health and wellbeing. As far as any products that will go onto my skin or my kids’ skin, I prefer to support smaller businesses that use natural ingredients.

Learn more about Neena and her work by following her at:

Special thanks to Neena! We’re grateful that you’re part of our journey!