These fabric face masks are on their way…

NS Fabric Face Masks 1When our lives were suddenly turned upside down, we focused on helping our frontline workers who are caring for all of us.

We paused our lives, got a new Brother sewing machine (our old one was missing parts), received some beautiful baby blue mermaid fabric donated from Birch Fabrics, learned about sewing materials and patterns from Deaconess Health, The New York Sewing Center, and multiple Youtube videos, and coordinated a team of talented artisans.

In a little over two weeks, together we’ve shipped nearly 900 masks and we’re making more. Our heartfelt thanks to all the first responders, doctors, nurses, and essential workers for helping to keep us all going! We’re getting through this together.

Be well ❤ 

Pinch Us! We turned 10!

We hope that 2020 is off to a great start for you! It’s been an amazing year for us already! This year marks Naturally Susan’s 10th year in business. It’s a milestone! And, we’re thankful that you continue to be a part of our journey.

As we reflect on the past decade, we’re proud that we have stayed true to our core mission. Our products and packaging remain minimalistic, eco-friendly, and sustainable. They continue to be long-lasting and travel-friendly. And, we’re still steadfastly cruelty-free. These aspects of our business have become an even more important part of our lives and for that of our environment and we’ll continue to remain true to our core.

Our road has been filled with exciting adventures and we’ve had the pleasure of meeting so many wonderful people like you along the way. We’re grateful that you continue to journey with us and we look forward to the amazing new adventures to come.

Thank you for being a part of our lives. And, thank you for being kind to your body.

With love and gratitude,

~ Susan

Our Avocado Moisturizers Are Now Available at West Elm in Dumbo!!!

Just in time for the chilly weather…you can now shop our Avocado Moisturizers at West Elm in Dumbo!!! We’re over the moon and so grateful!!!

We spied our products at West Elm !!! 

Shop our Avocado Moisturizers, Eye Serum, Regenerative Serum, Roll On Perfume Oils, and Facial Mists at West Elm on the Upper West Side (Broadway at 60th St.) or online at www.NaturallySusans.com!

We’ve been keeping something close to our chest…

Select Naturally Susan’s skin care products are now available at West Elm on Broadway! This new venture leapt us into the new year and we’re so grateful for this opportunity. A heartfelt thanks to West Elm and to our NS Fans for continuing to be a part of our journey. We look forward to more wondrous adventures in 2019!

Our newest NS Fan made our day!

She travels frequently for her various acting roles and picked up some of our travel-friendly skincare essentials. We love it! It was wonderful meeting you and we hope you have a fabulous holiday! Thanks Margaret Colin ❤️!

We’re Popping Up at Williams Sonoma Home!

We’re topping off the month of June at Williams Sonoma Home in Chelsea! This weekend, we’re popping up at Williams-Sonoma Home (104 7th Avenue) from 12pm to 5pm on Saturday and Sunday. Come shop home decor and enjoy some of our cooling face and body mists…perfect for Summer! See you soon 😊!

Williams Sonoma Home

[MOMPRENEUR SERIES] Featuring Block Printer Neena Litton

This Mother’s Day, we’re taking the opportunity to recognize some Mompreneurs that we’ve met along our journey. Somehow, they find a way to balance their entrepreneurial workload while being full-time Moms. We’ll be introducing them to you throughout this Mother’s Day weekend and we asked them to share some tips for fellow Mompreneurs.

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We got to know Neena through her business first as we noticed the precision and detail that is required to carve an intricate pattern into a soft block for blockprinting. It takes discipline and patience. This same patient approach we see evident in Neena’s parenting style by including her kids in her daily activities which is wonderful since we know that a family that works and plays together forms an everlasting bond.


kaibelle family.jpgIntroducing:
 Neena of Kaibelle

Q: Please describe your business.

A:  I blockprint onto responsibly-sourced stationery, bags, and home wares. Basically, I come up with a design, hand-carve it into a soft block, and then print each item by hand.

Q: How long have you been running your business?

A: Three years

Q: What inspired you to start your business?

A: My daughter! When she was six months old, I realized that I wanted to continue staying home with her, but it was clear that I also needed to do something that was entirely my own in order to feel more balanced. Starting a creative business had always been a quiet dream of mine, and I knew that blockprinting was a medium I wanted to explore after taking a class at Brooklyn Brainery. Ultimately, it was the need to find my own balance in motherhood, and wanting to show my daughter by example that she should follow her passions, that inspired me to take those first steps.

Q: How do you balance the responsibilities of being a Mom and running your business?

A: Well, now that I have two little ones, I’m trying to figure it out all over again! Just when I had established a workable rhythm and balance with my daughter, I became pregnant with my son.

When it was just the two of us at home during the day, I tried to make kaibelle “ours” as much as possible. If I needed to sketch, we each drew in our respective notebooks. When she was learning colors, she helped me pull the colors of ink I needed for each printing session. And when it was time to ship orders, she would get so giddy for our stroller walks to our old Brooklyn post office. Since we had our second child last year and moved to Montclair, I am grateful to have a reliable postal carrier who picks up packages from our doorstep.

Truth be told, it’s a major juggling act. On a good day, I hustle to get organized when they are happily playing in the morning, so that I can print while they are napping in the afternoon. When I have any surplus of energy in the evenings after the kids are in bed, I’ll work on sketching a design or carving a block. Other days, I may let go of the things I wanted to accomplish so I can be present with my family. After all, being home with them while they are young was one of my primary reasons for building a business where I can be flexible with my time and focus.

kaibelle tea towel.jpg

Q: For current and future Mompreneurs, what advice would you give them?

A. Get creative and include your kids whenever possible! Sure, things may take twice as long, but your tasks will still get done and you’ll gain some cherished time together. I’ve found that the more I trust my kids, the more they surprise me with what they can handle and accomplish. And of course, do all of the harder things while they sleep!

It’s also incredibly important to allow yourself a little grace. We live in a day and age where it’s easy to become hypercritical of ourselves, juggling too many responsibilities but feeling like we’re not handling any of them particularly well. Just keep working in whatever ways you can, and trust that momentum will build over time.

Q: What’s your secret to staying healthy and beautiful?

A: I don’t have any secrets, per se, but what works for me is often whatever is simplest! I’m a believer of “pay the farmer now or pay the doctor later” — I make an effort to eat a lot of good, whole foods that are in season, sustainably-sourced, and grown by local farmers. I’ve also found that living in walkable towns and cities for over 20 years has contributed to my overall health and wellbeing. As far as any products that will go onto my skin or my kids’ skin, I prefer to support smaller businesses that use natural ingredients.

Learn more about Neena and her work by following her at:

Special thanks to Neena! We’re grateful that you’re part of our journey! 

[MOMPRENEUR SERIES] Featuring Igicom, LLC Co-Founder Serena Reisner

This Mother’s Day, we’re taking the opportunity to recognize some Mompreneurs that we’ve met along our journey. Somehow, they find a way to balance their entrepreneurial workload while being full-time Moms. We’ll be introducing them to you throughout this Mother’s Day weekend and we asked them to share some tips for fellow Mompreneurs.

********************************************************************************** We’ve known Serena for years and we’ve always admired Serena for her dedication to her businesses and to her children. Serena’s calm and humble nature lends well to her ability to manage her busy schedule, her daughter’s modeling career, and her son’s booming career as a chef. We see the same kindness and sincerity in her children as we do in Serena, so we know she’s doing some thing right.

serena_with_the_kidsIntroducing: Serena of Igicom, LLC.

Q: Please describe your business.

A: I run an Internet applications design and development company.

Q: How long have you been running your business?

A: 22 years

Q: What inspired you to start your business?

A: I initially started freelancing and the business expanded.

Q: How do you balance the responsibilities of being a Mom and running your business?

A: I run my business with my husband and the teamwork allows me the flexibility for being a Mom–working from home, scheduling meetings and conference calls, attending school events and cooking with my kids. I’ve been involved on my kids’ school PTAs for a few years and also have the flexibility to schedule meetings at work that generally can be while the kids are in school.

Q: For current and future Mompreneurs, what advice would you give them?

A. I think running your own business can often allow you to set your own schedule. Even if you have to take your work with you (either on vacation or to the playground), it still allows you time to be a Mom and balance both. Fortunately, the kids grew up understanding this, and we’re still able to travel and spend time together. Now that the kids are in their tweens/teens, their schedules are becoming busier but we always have dinner together.

Q: What’s your secret to staying healthy and beautiful?

A: It’s important to stay healthy. I try to eat a balanced diet and work out with a personal trainer three times a week during the work day, so that I can have more time with my family in the evenings and weekends.

Learn more about Serena and her work by following her at:

Special thanks to Serena! We’re grateful that you’re part of our journey!